Fashion is not about utility. An accessory is merely a piece of iconography used to express individual identity
5 Books Every Fashion Student Needs to Read
For every serious fashion student, reading material is everything. Expanding your knowledge on practices in fashion design, retail, advertising and more is key to gaining a full understanding of the course you’re doing.
Over the past twenty years, fashion and the study of it have evolved beyond all recognition, so that it can be difficult to know which area you’d like to specialise in and where to begin looking for research. Luckily there are a number of fantastic resources out there, written by experts in the industry. In fact, whittling the list down to just five is a tricky task. These are our top picks to get aspiring fashion students and those hoping to break into a fashion career after uni off the ground:
Written by a once fashion reporter at the Wall Street Journal, The End of Fashion gives an overarching overview of how fashion and the marketing around it came to be today. It focuses on how conglomerates such as LVMH surprised the fashion world by overcoming design, using marketing instead, and the resulting impact this had on the industry.
As a recently released title, Fashion Promotion in Practice gives an in depth overview using case studies that are contemporary and still relevant of fashion promotion, the good, bad and the ugly. Issues such as democratization of the catwalk and the way that fashion brands are endorsed by celebrities and magazines sit alongside insight into how and why certain promotional activities are undertaken.
Exploring the relationship between fashion and film, fashion as a business, the ever-glam world of Vogue and the undercurrent of advertising, this book is an all-encompassing look at fashion over a 150 year period.
Switching the focus to students with a focus on fashion design, this is the only guide you will need to follow to learn how to get your own fashion label started up and becoming successful from the ground up, right from the business plan to runway shows. Advice in the guide is gathered from Mary’s own knowledge of working with hundreds of designers including Zac Posen and Rebecca Taylor, and from fashion luminaries themselves including Diane von Furstenberg, Tommy Hilfiger and Donna Karan.
And because, even if you’re a fashion student, we don’t expect you to have your nose buried in research all the time – kick off the stilettos and have a bit of fun with the iconic The Devil Wears Prada. A partly-realistic view of what it’s really like to work for a high fashion magazine in an entry-level position.