December 12, 2024

#UGGPride: UGG Launches Fluffy Rainbow Slides & Disco Platforms for Pride Month 2020

Love them or hate them, UGG has been making waves in the fashion industry for more than 40 years. And this might just be their best collection yet: a selection of all-gender super fluffy rainbow slides. Could that sentence be any more 2020?

The Pride Capsule features two different designs: the Disco Checker Slide and the Fluff Yeah slide.

UGG Disco Checkered Slide for Pride

The Disco Checker Slide has a fluffy checkerboard design across the top of the sheepskin slide plus a 2 inch retro style platform with bright colourful stripes.

#UGGPride: UGG Launches Fluffy Rainbow Slides for Pride Month

The Fluff Yeah is a super comfy fluffy slipper combined with a trendy wedge sandal.

Both designs have a branded strap around the heel and are available in 3 colour ways:

UGG Yellow rainbow Stripes Pride
Pride Rainbow Yellow
UGG Pride Stripes
Pride Stripes
UGG purple rainbow Stripes Pride
Pride Rainbow Purple

Adult styles are priced at £100.

This modern collection has been designed to honour Pride Month during June. To complement the capsule, UGG are donating $125,000 to GLAAD – a nonprofit organisation accelerating acceptance and advancing equality for the LGBTQ+ community.

Tommy Dorfman, actor and activist, who hosted the brand’s PROUD Prom in February, is featuring as lead on this campaign.

“This was our fourth year hosting ‘PROUD Prom’ with Pacific Pride Foundation. We chose to shoot our #UGGPRIDE campaign here this year to showcase real, bold and wonderful individuals celebrating prom in a safe and welcoming environment, and with other allies of the brand and LGBTQ+ activists like Tommy Dorfman. We wanted to express that there is a beauty in what makes you different and that you should never feel the need to apologize for who or what you love.”

Andrea O’Donnell, president of fashion lifestyle for Deckers Brands

Considering that we’re pretty much stuck at home for the foreseeable future, these slippers look super cozy and comfy for lounging and working or studying at home. Then again, we don’t think you’ll be able to persuade us to take them off to nip to the shops or to lectures once we’re back at uni either!

You can shop the UGG Pride collection here.

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